It’s not quite 2022 yet, but here are some logo design trends that you may want to avoid in the future:
- Overuse of gradients: Gradients can be a nice way to add some visual interest to a logo, but they can also be overused and end up looking dated. It’s best to use gradients sparingly and in a way that enhances the overall design, rather than being the main focus.
- Excessive use of special effects: Special effects, such as 3D elements, drop shadows, and glows, can be eye-catching, but they can also make a logo look cluttered and unprofessional if used excessively.
- Misuse of iconography: Icons can be a great way to communicate the purpose of a brand, but it’s important to choose an icon that accurately represents the brand and doesn’t rely on stereotypes or cliches.
- Lack of scalability: A logo should be able to work at a variety of sizes and on different mediums, so it’s important to design a logo that is scalable and legible at small sizes.
- Imitating other logos: It’s important to be original and not simply copy the design of other logos. This can lead to confusion and can also be legally problematic.
In general, it’s important to avoid following design trends too closely and to focus on creating a logo that is unique, timeless, and appropriate for the brand.